MEMBER NEWS

CREDIT UNION OF JOHNSON COUNTY HAS A NEW NAME: MAINSTREET CREDIT UNION
55-year-old KC financial institution kicks off campaign with ads in Super Bowl preshow

 Lenexa, Kan. (Jan. 25, 2010) – Credit Union of Johnson County – with established locations in Lenexa, Olathe and Mission – is expanding. Within the past year, new branches have been added in Lawrence, Leavenworth and Kansas City, Mo., broadening the credit union’s base to the greater metropolitan area. To better reflect the market served, it is changing its name to Mainstreet Credit Union. And it’s making the first public announcement of the new name in ads running during the 2010 Super Bowl preshow.
 
“We’re the same, sound credit union we’ve always been, committed to serving people throughout Kansas City,” said John Beverlin, president/chief executive officer. “We are well capitalized, have a strong bottom line, and we make sure our products and services keep pace with members’ needs.”

But with its reach extending beyond Johnson County, Beverlin says it was time to change the name to represent the credit union’s growing community. In addition to the Super Bowl ads, the new brand will debut in newspapers, and on billboards, busses, television and radio. 

“Our new name symbolizes the values our credit union stands for, such as trust, respect, honesty – key values of the heartland,” he said. “And it reinforces to the community that we’re not ‘Wall Street,’ we’re Mainstreet.”

A populist movement gaining national attention – Move Your Money – is adding a sense of good timing to the credit union’s name change. Recently launched by Arianna Huffington, co-founder and editor of the Huffington Post, the campaign encourages people to move their money out of bigger banks and into smaller community banks and credit unions – institutions that generally steered clear of the bad investments and schemes that helped spawn the nation’s financial meltdown. According to its Web site www.moveyourmoney.info, “It’s a grassroots effort that has the potential to shift power from the financial system away from Wall Street and to Main Street.”

New Name for Credit Union of Johnson County: Mainstreet Credit Union
Jan. 25, 2010/Page Two

The credit union will implement its new brand over several months, changing out signage, print materials and advertising. But the credit union’s products and services, staff, involvement with the community, and commitment to members’ financial wellbeing remain the same.

“Bottom line, we’re changing our name, not our culture,” said Beverlin. “Mainstreet Credit Union says it all about who we are, providing the opportunity for us to introduce the credit union to the broader community.”

Mainstreet Credit Union serves more than 52,000 members at eight branches and two satellite locations throughout the metropolitan area.

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